The Destination Index — by departure city

The Best Incentive Travel Destinations from Zurich

The IncentiveTrips Destination Index re-ranked for programs departing Zurich (ZRH). Fares are city-specific modeled ballparks — the published distance curve priced from ZRH — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Zurich.

Standings as of 2026-07-31. Recomputed on live data.

#DestinationCountryFare from ZRHScorevs global
1LisbonPortugal$31087.01
2DubrovnikCroatia$27085.18
3PortoPortugal$31083.98
4Iceland (Reykjavik)Iceland$42083.52
5BaliIndonesia$1,00083.22
6AthensGreece$30083.26
7AlgarvePortugal$33081.720
8MadridSpain$27080.912
9BarcelonaSpain$22080.713
10TokyoJapan$1,05080.66
11BudapestHungary$23080.517
12KotorMontenegro$29080.234
13ViennaAustria$21079.518
14PragueCzechia$19079.120
15BangkokThailand$79079.010
16KyotoJapan$1,07079.07
17MallorcaSpain$27078.924
18DubaiUnited Arab Emirates$56078.72
19PhuketThailand$86078.42
20Riviera Maya & CancúnMexico$79078.119
21Da NangVietnam$87078.12
22Hoi An (Vietnam)Vietnam$87077.74
23SeoulSouth Korea$97077.59
24Cape TownSouth Africa$1,00077.411
25Tirana (Albania)Albania$29077.131
26Lake BledSlovenia$22077.043
27DublinIreland$25076.915
28CopenhagenDenmark$24076.517
29ParisFrance$20076.411
30RomeItaly$21076.219
31Abu DhabiUnited Arab Emirates$56076.12
32AmsterdamNetherlands$19076.115
33French Riviera (Nice)France$20076.125
34Riyadh & Diriyah (Saudi Arabia)Saudi Arabia$54075.99
35Norwegian Fjords (Bergen)Norway$35075.928
36SingaporeSingapore$89075.717
37Taormina (Sicily)Italy$30075.630
38LondonUnited Kingdom$23075.56
39TulumMexico$86075.332
40Costa Rica (Guanacaste)Costa Rica$94075.327
41EdinburghUnited Kingdom$29075.221
42Kuala LumpurMalaysia$80075.117
43DohaQatar$58075.07
44Los CabosMexico$98074.736
45Buenos AiresArgentina$1,11074.713
46Lake ComoItaly$14074.329
47Tuscany (Florence)Italy$21074.131
48Mexico CityMexico$78073.733
49MuscatOman$64073.712
50MarrakechMorocco$47073.721

Fares are modeled round-trip ballparks from Zurich (ZRH), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from ZRH

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg