The Destination Index — by departure city

The Best Incentive Travel Destinations from Zurich

The IncentiveTrips Destination Index re-ranked for programs departing Zurich (ZRH). Fares are city-specific modeled ballparks — the published distance curve priced from ZRH — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Zurich.

Standings as of 2026-10-30. Recomputed on live data.

#DestinationCountryFare from ZRHScorevs global
1LisbonPortugal$31071.6▲5
2AthensGreece$30070.9▲11
3PragueCzechia$19070.7▲18
4BudapestHungary$23070.6▲21
5ViennaAustria$21070.5▲13
6PortoPortugal$31070.5▲17
7DubrovnikCroatia$27070.4▲22
8BarcelonaSpain$22069.6▲8
9BangkokThailand$79069.4▼7
10MadridSpain$27068.9▲14
11Petra & Dead SeaJordan$54068.7▲17
12DublinIreland$25068.3▲18
13AlgarvePortugal$33068.3▲32
14KotorMontenegro$29068.0▲41
15GeirangerNorway$35068.0▲42
16PhuketThailand$86067.6▼8
17ParisFrance$20067.6▲10
18Kuala LumpurMalaysia$80067.4▼14
19AmsterdamNetherlands$19067.1▲14
20RomeItaly$21067.1▲14
21Norwegian Fjords (Bergen)Norway$35067.0▲29
22LondonUnited Kingdom$23066.9▲9
23BaliIndonesia$1,00066.7▼11
24Iceland (Reykjavik)Iceland$42066.4▲15
25TokyoJapan$1,05066.3▼22
26SingaporeSingapore$89065.9▼21
27MallorcaSpain$27065.9▲29
28CopenhagenDenmark$24065.8▲19
29Riviera Maya & CancúnMexico$79065.4▼28
30SeoulSouth Korea$97065.3▼16
31Lake BledSlovenia$22065.3▲37
32Buenos AiresArgentina$1,11064.8▼6
33EdinburghUnited Kingdom$29064.7▲25
34Da NangVietnam$87064.3▲7
35StockholmSweden$31064.0▲24
36DubaiUnited Arab Emirates$56063.9▼1
37Punta CanaDominican Republic$76063.5▼30
38Cape TownSouth Africa$1,00063.2▲23
39MarrakechMorocco$47063.2▲25
40French Riviera (Nice)France$20063.1▲32
41Tuscany (Florence)Italy$21063.0▲29
42KyotoJapan$1,07062.9▼6
43Hoi An (Vietnam)Vietnam$87062.5▲11
44NashvilleUnited States$82062.3▼33
45Tirana (Albania)Albania$29062.3▲26
46Abu DhabiUnited Arab Emirates$56062.1▲7
47Mexico CityMexico$78062.0▼38
48ScottsdaleUnited States$82062.0▼33
49VancouverCanada$75062.0▼32
50SydneyAustralia$1,50061.9▼12

Fares are modeled round-trip ballparks from Zurich (ZRH), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from ZRH

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg