The Destination Index — by departure city

The Best Incentive Travel Destinations from Zurich

The IncentiveTrips Destination Index re-ranked for programs departing Zurich (ZRH). Fares are city-specific modeled ballparks — the published distance curve priced from ZRH — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Zurich.

Standings as of 2026-09-15. Recomputed on live data.

#DestinationCountryFare from ZRHScorevs global
1DubrovnikCroatia$27076.711
2LisbonPortugal$31075.63
3Norwegian Fjords (Bergen)Norway$35075.518
4AthensGreece$30075.19
5KotorMontenegro$29075.129
6PortoPortugal$31075.011
7BudapestHungary$23074.017
8ViennaAustria$21073.515
9PragueCzechia$19073.518
10BarcelonaSpain$22073.210
11MadridSpain$27073.18
12BangkokThailand$79072.910
13AlgarvePortugal$33072.826
14BaliIndonesia$1,00072.110
15Lake BledSlovenia$22071.940
16PhuketThailand$86071.510
17DublinIreland$25071.320
18Iceland (Reykjavik)Iceland$42071.213
19ParisFrance$20070.417
20Kuala LumpurMalaysia$80070.213
21TokyoJapan$1,05070.018
22MallorcaSpain$27070.029
23AmsterdamNetherlands$19069.917
24RomeItaly$21069.918
25Riviera Maya & CancúnMexico$79069.724
26LondonUnited Kingdom$23069.612
27SeoulSouth Korea$97069.313
28Da NangVietnam$87069.17
29SingaporeSingapore$89069.020
30CopenhagenDenmark$24069.018
31EdinburghUnited Kingdom$29069.022
32Buenos AiresArgentina$1,11068.57
33Tirana (Albania)Albania$29068.427
34KyotoJapan$1,07068.24
35Hoi An (Vietnam)Vietnam$87068.26
36DubaiUnited Arab Emirates$56068.13
37Cape TownSouth Africa$1,00067.122
38Punta CanaDominican Republic$76066.928
39StockholmSweden$31066.822
40MarrakechMorocco$47066.723
41Taormina (Sicily)Italy$30066.629
42Tuscany (Florence)Italy$21066.529
43NashvilleUnited States$82066.232
44Mexico CityMexico$78066.136
45Abu DhabiUnited Arab Emirates$56066.15
46French Riviera (Nice)France$20066.029
47Los CabosMexico$98065.732
48Swiss Alps (Zermatt)Switzerland$17065.525
49ScottsdaleUnited States$82065.331
50VancouverCanada$75065.128

Fares are modeled round-trip ballparks from Zurich (ZRH), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from ZRH

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg