The Destination Index — by departure city

The Best Incentive Travel Destinations from Madrid

The IncentiveTrips Destination Index re-ranked for programs departing Madrid (MAD). Fares are city-specific modeled ballparks — the published distance curve priced from MAD — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Madrid.

Standings as of 2026-09-15. Recomputed on live data.

#DestinationCountryFare from MADScorevs global
1DubrovnikCroatia$37076.411
2LisbonPortugal$18076.23
3PortoPortugal$19075.414
4Norwegian Fjords (Bergen)Norway$44075.117
5AthensGreece$36074.98
6KotorMontenegro$40074.728
7MadridSpain$13073.712
8BudapestHungary$35073.616
9BarcelonaSpain$18073.311
10AlgarvePortugal$20073.329
11ViennaAustria$35073.012
12PragueCzechia$33073.015
13BangkokThailand$86072.711
14BaliIndonesia$1,06071.910
15Lake BledSlovenia$36071.440
16PhuketThailand$92071.310
17DublinIreland$27071.220
18Iceland (Reykjavik)Iceland$44071.113
19MallorcaSpain$21070.232
20ParisFrance$27070.116
21Kuala LumpurMalaysia$86070.014
22Riviera Maya & CancúnMexico$74069.921
23TokyoJapan$1,13069.820
24RomeItaly$28069.618
25AmsterdamNetherlands$28069.515
26LondonUnited Kingdom$28069.412
27SeoulSouth Korea$1,05069.013
28Da NangVietnam$94068.97
29SingaporeSingapore$95068.820
30EdinburghUnited Kingdom$34068.823
31Buenos AiresArgentina$1,03068.76
32CopenhagenDenmark$34068.516
33Tirana (Albania)Albania$38068.427
34KyotoJapan$1,16068.04
35Hoi An (Vietnam)Vietnam$94068.06
36DubaiUnited Arab Emirates$63067.93
37Punta CanaDominican Republic$70067.327
38MarrakechMorocco$32067.225
39Cape TownSouth Africa$96067.120
40StockholmSweden$41066.421
41Taormina (Sicily)Italy$35066.429
42Mexico CityMexico$74066.334
43NashvilleUnited States$79066.232
44Tuscany (Florence)Italy$31066.127
45Abu DhabiUnited Arab Emirates$62065.95
46Los CabosMexico$95065.831
47French Riviera (Nice)France$26065.828
48ScottsdaleUnited States$80065.330
49VancouverCanada$75065.127
50Swiss Alps (Zermatt)Switzerland$30065.023

Fares are modeled round-trip ballparks from Madrid (MAD), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from MAD

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg