The Destination Index — by departure city

The Best Incentive Travel Destinations from Madrid

The IncentiveTrips Destination Index re-ranked for programs departing Madrid (MAD). Fares are city-specific modeled ballparks — the published distance curve priced from MAD — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Madrid.

Standings as of 2026-07-31. Recomputed on live data.

#DestinationCountryFare from MADScorevs global
1LisbonPortugal$18087.61
2DubrovnikCroatia$37084.88
3PortoPortugal$19084.38
4Iceland (Reykjavik)Iceland$44083.42
5BaliIndonesia$1,06083.02
6AthensGreece$36083.06
7AlgarvePortugal$20082.220
8MadridSpain$13081.512
9BarcelonaSpain$18080.813
10TokyoJapan$1,13080.46
11BudapestHungary$35080.117
12KotorMontenegro$40079.834
13MallorcaSpain$21079.128
14ViennaAustria$35079.017
15BangkokThailand$86078.810
16KyotoJapan$1,16078.87
17PragueCzechia$33078.617
18DubaiUnited Arab Emirates$63078.52
19Riviera Maya & CancúnMexico$74078.318
20PhuketThailand$92078.23
21Da NangVietnam$94077.92
22Hoi An (Vietnam)Vietnam$94077.54
23Cape TownSouth Africa$96077.512
24SeoulSouth Korea$1,05077.210
25Tirana (Albania)Albania$38077.131
26DublinIreland$27076.816
27Lake BledSlovenia$36076.542
28ParisFrance$27076.112
29CopenhagenDenmark$34076.016
30Abu DhabiUnited Arab Emirates$62075.93
31RomeItaly$28075.918
32French Riviera (Nice)France$26075.826
33Riyadh & Diriyah (Saudi Arabia)Saudi Arabia$60075.710
34AmsterdamNetherlands$28075.713
35Costa Rica (Guanacaste)Costa Rica$88075.622
36Norwegian Fjords (Bergen)Norway$44075.627
37TulumMexico$81075.530
38SingaporeSingapore$95075.519
39Taormina (Sicily)Italy$35075.428
40LondonUnited Kingdom$28075.34
41Kuala LumpurMalaysia$86074.916
42Buenos AiresArgentina$1,03074.910
43DohaQatar$64074.97
44EdinburghUnited Kingdom$34074.918
45Los CabosMexico$95074.837
46MarrakechMorocco$32074.225
47Mexico CityMexico$74073.932
48Punta CanaDominican Republic$70073.927
49Lake ComoItaly$27073.826
50Tuscany (Florence)Italy$31073.728

Fares are modeled round-trip ballparks from Madrid (MAD), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from MAD

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg