Independent trade media for corporate incentive travel
Incentive travel stopped being about the destination.
The programs that move top performers now trade on meaning, wellness, and design. Our 2026 field report maps where the money — and the imagination — is going next.
The State of the Market
A category compounding quietly — and reshaping how companies reward their best.
$70.5B
Global incentive travel market size
15.8%
Compound annual growth rate
45%
Of companies growing incentive spend in 2026
70%+
Of planners actively seeking new destinations
Sourced from 2026 industry field data · Updated quarterly
The Reading Room
All insights →Reporting & analysis
The Atlas
Six destinations defining the next era of incentive travel.
Not a booking list — a considered read on the places earning a spot in serious programs, and why planners keep returning to them.
Bali, Indonesia
Kyoto, Japan
Algarve, Portugal
Jackson Hole, Wyoming
Los Cabos, Mexico
Osa Peninsula, Costa RicaBy Invitation
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