Insights

Reporting & analysis for the people who design incentive travel.

The trends, features, destination guides, interviews, and playbooks behind the programs that move top performers. Read alongside the Destination Index and Venue Index.

Why Petra & the Dead Sea Just Jumped to #29 on Our Destination Index—And What Planners Should Do Now
Trend Watch

Why Petra & the Dead Sea Just Jumped to #29 on Our Destination Index—And What Planners Should Do Now

Jordan's signature wonder-of-the-world circuit is climbing fast with a momentum score of 70.5, signaling renewed corporate appetite for this compact, high-impact incentive route.

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Trends & Analysis

Data, live signals, and where the category is moving.

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Trend Watch

Why SITE Membership Searches Are Spiking Among Corporate Planners Right Now

The Society of Incentive Travel Executives is seeing breakout search interest as planners seek credibility, peer networks, and supplier vetting in an increasingly complex incentive landscape.

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Trend Watch

Why 'Best Stroller Travel Systems' Is Breaking Out—And What Incentive Planners Must Know

A breakout Google trend reveals how multigenerational incentive travel is reshaping program design, and smart planners are already adapting.

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Why Norwegian Fjords Just Hit #21 on Our Destination Index—And What Planners Should Do Now
Trend Watch

Why Norwegian Fjords Just Hit #21 on Our Destination Index—And What Planners Should Do Now

Bergen and the fjords are climbing fast with a momentum score of 77, offering Iceland-level drama with better infrastructure and intimate venues that keep groups under 150.

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Why Geiranger Is Suddenly on Every Incentive Planner's Radar
Trend Watch

Why Geiranger Is Suddenly on Every Incentive Planner's Radar

Norway's fjord jewel just jumped to #67 on our Destination Index with a momentum score of 86.8—here's what's driving the surge and how to capitalize on it.

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AlUla: Saudi Arabia's Desert Gem and the Next Big Incentive Frontier
Trend Watch

AlUla: Saudi Arabia's Desert Gem and the Next Big Incentive Frontier

AlUla, Saudi Arabia, is rapidly emerging as a high-momentum incentive destination, offering an unparalleled blend of ancient history, breathtaking landscapes, and ultra-luxury experiences.

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Why AlUla Just Rocketed to #87 on the Destination Index—and What Planners Need to Know
Trend Watch

Why AlUla Just Rocketed to #87 on the Destination Index—and What Planners Need to Know

Saudi Arabia's archaeological masterpiece is posting a momentum score of 93 as early-adopter groups discover Hegra's tombs and canyon luxury—but the window for first-mover impact won't stay open forever.

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The Americas

Programs and destinations across North, Central & South America and the Caribbean.

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Europe, Middle East & Africa

The EMEA programs redefining premium incentive travel.

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Asia-Pacific

The fastest-moving destinations on the board.

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Playbooks & Guides

Templates, checklists, and how-tos for running programs.

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Destination Index Movers — October 2026: Who's Rising, Who's Falling
The Index

Destination Index Movers — October 2026: Who's Rising, Who's Falling

A data report from the live Destination Index: the destinations that climbed, the ones that slipped, and where planner momentum is building this month.

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Destination Index Movers — September 2026: Who's Rising, Who's Falling
The Index

Destination Index Movers — September 2026: Who's Rising, Who's Falling

A data report from the live Destination Index: the destinations that climbed, the ones that slipped, and where planner momentum is building this month.

5 min read · Read →
Destination Index Movers — August 2026: Who's Rising, Who's Falling
The Index

Destination Index Movers — August 2026: Who's Rising, Who's Falling

A data report from the live Destination Index: the destinations that climbed, the ones that slipped, and where planner momentum is building this month.

5 min read · Read →
10 Skills Every Incentive Travel Planner Needs in 2026
Guide

10 Skills Every Incentive Travel Planner Needs in 2026

Sourcing, per-person budgeting, reading demand and airfare signals, experience design, duty of care, ROI — the 10 skills that separate a booking coordinator from an incentive travel professional in 2026, and how to build each one.

7 min read · Read →
Incentive Travel Certifications Compared (2026)
Comparison

Incentive Travel Certifications Compared (2026)

Broad meetings credentials, incentive-specific education, and the free ITC — an honest map to help you pick the certification that fits the work you actually do.

6 min read · Read →
The Incentive Program Blueprint: A Step-by-Step Framework
Framework

The Incentive Program Blueprint: A Step-by-Step Framework

Design an incentive program that moves a business number — the seven-step framework, the common mistake at each step, and the data that de-risks the calls.

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Destination Guides

Planner-grade guides to the places defining incentive travel.

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