The Destination Index — by departure city

The Best Incentive Travel Destinations from London

The IncentiveTrips Destination Index re-ranked for programs departing London (LHR). Fares are city-specific modeled ballparks — the published distance curve priced from LHR — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from London.

Standings as of 2026-09-15. Recomputed on live data.

#DestinationCountryFare from LHRScorevs global
1DubrovnikCroatia$36076.411
2LisbonPortugal$29075.73
3Norwegian Fjords (Bergen)Norway$30075.718
4PortoPortugal$29075.013
5AthensGreece$37074.88
6KotorMontenegro$39074.828
7BudapestHungary$30073.717
8PragueCzechia$26073.319
9ViennaAustria$29073.214
10MadridSpain$27073.19
11BarcelonaSpain$25073.09
12BangkokThailand$82072.810
13AlgarvePortugal$32072.826
14BaliIndonesia$1,03072.010
15DublinIreland$17071.622
16Iceland (Reykjavik)Iceland$35071.515
17Lake BledSlovenia$32071.538
18PhuketThailand$89071.412
19ParisFrance$18070.517
20Kuala LumpurMalaysia$83070.113
21AmsterdamNetherlands$16070.119
22TokyoJapan$1,05070.019
23LondonUnited Kingdom$13070.015
24Riviera Maya & CancúnMexico$74069.923
25MallorcaSpain$31069.826
26RomeItaly$29069.516
27EdinburghUnited Kingdom$21069.426
28SeoulSouth Korea$97069.314
29Da NangVietnam$89069.16
30CopenhagenDenmark$24069.018
31SingaporeSingapore$92068.922
32Buenos AiresArgentina$1,10068.57
33Tirana (Albania)Albania$38068.427
34KyotoJapan$1,07068.24
35Hoi An (Vietnam)Vietnam$89068.26
36DubaiUnited Arab Emirates$62067.93
37Punta CanaDominican Republic$72067.127
38Cape TownSouth Africa$1,04067.021
39StockholmSweden$31066.822
40MarrakechMorocco$47066.723
41Mexico CityMexico$73066.333
42Taormina (Sicily)Italy$38066.328
43NashvilleUnited States$77066.232
44Tuscany (Florence)Italy$30066.127
45Abu DhabiUnited Arab Emirates$61066.05
46Los CabosMexico$93065.931
47French Riviera (Nice)France$27065.728
48VancouverCanada$70065.526
49ScottsdaleUnited States$77065.331
50Swiss Alps (Zermatt)Switzerland$27065.123

Fares are modeled round-trip ballparks from London (LHR), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from LHR

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg