The Destination Index — by departure city

The Best Incentive Travel Destinations from Seoul

The IncentiveTrips Destination Index re-ranked for programs departing Seoul (ICN). Fares are city-specific modeled ballparks — the published distance curve priced from ICN — and reachability draws from the Asia-Pacific row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Seoul.

Standings as of 2026-09-15. Recomputed on live data.

#DestinationCountryFare from ICNScorevs global
1BangkokThailand$45077.01
2BaliIndonesia$59076.52
3PhuketThailand$53075.73
4TokyoJapan$32075.41
5SeoulSouth Korea$15074.99
6Kuala LumpurMalaysia$49074.41
7KyotoJapan$29073.723
8SingaporeSingapore$53073.31
9Da NangVietnam$43072.826
10Hoi An (Vietnam)Vietnam$43071.631
11DubrovnikCroatia$94070.81
12Norwegian Fjords (Bergen)Norway$93069.69
13AthensGreece$79069.5
14SydneyAustralia$95069.329
15KotorMontenegro$98069.219
16MelbourneAustralia$93069.230
17LisbonPortugal$90069.112
18Riviera Maya & CancúnMexico$1,01068.717
19LangkawiMalaysia$53068.643
20PortoPortugal$96068.43
21BudapestHungary$81068.13
22ViennaAustria$85067.41
23PragueCzechia$81067.34
24MadridSpain$91066.75
25BarcelonaSpain$86066.75
26AlgarvePortugal$95066.413
27DubaiUnited Arab Emirates$70066.16
28QueenstownNew Zealand$1,20066.041
29Buenos AiresArgentina$1,62065.94
30Lake BledSlovenia$98065.625
31Iceland (Reykjavik)Iceland$85065.3
32NashvilleUnited States$1,07065.221
33Sri Lanka (Galle)Sri Lanka$69065.245
34Mexico CityMexico$90065.126
35Punta CanaDominican Republic$1,13065.025
36Cairns & Great Barrier ReefAustralia$85065.041
37DublinIreland$78064.9
38Los CabosMexico$1,04064.723
39Cape TownSouth Africa$1,31064.720
40ScottsdaleUnited States$87064.322
41VancouverCanada$74064.219
42Abu DhabiUnited Arab Emirates$71064.18
43ParisFrance$91063.97
44Tirana (Albania)Albania$92063.916
45NisekoJapan$43063.950
46RomeItaly$83063.74
47MallorcaSpain$97063.64
48MiamiUnited States$93063.532
49AmsterdamNetherlands$77063.59
50TulumMexico$1,10063.422

Fares are modeled round-trip ballparks from Seoul (ICN), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from ICN

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: London · Paris · Frankfurt · Amsterdam · Madrid · Milan · Zurich · Stockholm · Dublin · New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg