The CVB & Tourism Board Index · 2026
Malaysia Convention & Exhibition Bureau (MyCEB)
Kuala Lumpur, Malaysia · Founded 2009 · myceb.com.my
Aggressive Southeast Asian challenger with meaningful incentive support packages.
The Score
Pillar by pillar
Planner Support
25% weightSite-visit programs, FAM trips, RFP responsiveness, and on-call expertise
Editorial · scored on public information
8.2/10Incentive Readiness
25% weightGroup-grade hotel stock, venues, air access, and program infrastructure
Editorial · scored on public information
8.2/10Funding & Support
20% weightSubvention, incentive funds, and in-kind support for qualified programs
Editorial · scored on public information
8.6/10Marketing & Tools
15% weightPlanning content, imagery libraries, and program-building tools
Editorial · scored on public information
7.9/10Access
15% weightVisa ease, connectivity advocacy, and entry friction for groups
Editorial · scored on public information
8.1/10
total = (0.25 × 8.2 + 0.25 × 8.2 + 0.2 × 8.6 + 0.15 × 7.9 + 0.15 × 8.1) × 10 = 82.2Each pillar score (0–10) is multiplied by its published weight, summed, and scaled to 100. Weights are fixed for the 2026 edition.
Ranking historyOur published record of how Malaysia Convention & Exhibition Bureau (MyCEB) has moved over time
How the Index is built
The methodology
Each bureau is scored 0–10 per pillar on public information — published planner programs, subvention policies, infrastructure data, and the IncentiveTrips Destination Index — weighted to a 100-point total. Refreshed annually; bureaus may submit verified data for the next edition.
Scored on public information. No organization paid to appear, and placement is not for sale.
