The CVB & Tourism Board Index · 2026

The CVB & Tourism Board Index

The destination organizations that make planners' programs succeed.

Free to readMethodology publishedZero paid placement

The Ranking

The 2026 Index

1Top 3
Dubai Business Events
Dubai, UAE · Founded 2003 · visitdubai.com
91.6/100
The best-funded bureau in the game — aggressive bidding, deep subvention, world-class infrastructure.
Planner Support · 25%9.0
Incentive Readiness · 25%9.5
Funding & Support · 20%9.6
Marketing & Tools · 15%9.0
Access · 15%8.4
Full profile →
2Top 3
Singapore Tourism Board (MICE)
Singapore · Founded 1964 · visitsingapore.com
90.4/100
Precision-run city-state bureau: flawless infrastructure, strong support schemes, effortless entry.
Planner Support · 25%8.9
Incentive Readiness · 25%9.4
Funding & Support · 20%8.8
Marketing & Tools · 15%8.8
Access · 15%9.2
Full profile →
3Top 3
Visit Los Cabos (FITURCA)
Los Cabos, MX · Founded 1996 · visitloscabos.travel
88.9/100
The model resort-destination bureau — planner-first, fast, and backed by booming air lift.
Planner Support · 25%9.2
Incentive Readiness · 25%9.0
Funding & Support · 20%8.4
Marketing & Tools · 15%8.9
Access · 15%8.8
Full profile →
4
Thailand Convention & Exhibition Bureau (TCEB)
Bangkok, Thailand · Founded 2004 · businesseventsthailand.com
87.8/100
The gold standard for incentive support in Asia — generous, structured subvention and fast planner service.
Planner Support · 25%8.8
Incentive Readiness · 25%8.8
Funding & Support · 20%9.3
Marketing & Tools · 15%8.5
Access · 15%8.3
Full profile →
5
Discover Puerto Rico
San Juan, PR · Founded 2018 · discoverpuertorico.com
87.5/100
No-passport Caribbean with a hungry, modern bureau and real incentive support.
Planner Support · 25%8.8
Incentive Readiness · 25%8.4
Funding & Support · 20%8.5
Marketing & Tools · 15%9.0
Access · 15%9.3
Full profile →
6
Meet in Ireland (Fáilte Ireland)
Dublin, Ireland · Founded 2010 · meetinireland.com
86.7/100
Warmth as strategy — strong FAM programs, supports, and a destination that sells itself.
Planner Support · 25%9.0
Incentive Readiness · 25%8.4
Funding & Support · 20%8.6
Marketing & Tools · 15%8.7
Access · 15%8.6
Full profile →
7
Abu Dhabi Convention & Exhibition Bureau
Abu Dhabi, UAE · Founded 2013 · visitabudhabi.ae
86.6/100
Deep-pocketed bureau pairing Gulf funding power with fast-growing luxury infrastructure.
Planner Support · 25%8.5
Incentive Readiness · 25%8.9
Funding & Support · 20%9.0
Marketing & Tools · 15%8.4
Access · 15%8.3
Full profile →
8
JNTO Business Events
Tokyo, Japan · Founded 1964 · mice.jnto.go.jp
85.7/100
Japan's national bureau riding the yen-driven boom with growing incentive supports.
Planner Support · 25%8.4
Incentive Readiness · 25%9.0
Funding & Support · 20%8.5
Marketing & Tools · 15%8.3
Access · 15%8.5
Full profile →
9
Las Vegas Convention & Visitors Authority
Las Vegas, NV · Founded 1955 · visitlasvegas.com
85.5/100
The most group-ready city on earth — unmatched hotel stock, air lift, and event infrastructure.
Planner Support · 25%8.5
Incentive Readiness · 25%9.3
Funding & Support · 20%7.2
Marketing & Tools · 15%8.8
Access · 15%8.9
Full profile →
10
Quintana Roo Tourism Board (CPTQ)
Cancún, MX · Founded 2019 · caribemexicano.travel
85.4/100
Cancún + Riviera Maya's promotion council — the highest-volume incentive corridor in the Americas.
Planner Support · 25%8.3
Incentive Readiness · 25%9.2
Funding & Support · 20%7.9
Marketing & Tools · 15%8.2
Access · 15%9.0
Full profile →
11
Korea Tourism Organization — MICE Bureau
Seoul, South Korea · Founded 1962 · k-mice.visitkorea.or.kr
85.2/100
Seoul's rise as an incentive city, backed by real per-delegate support programs.
Planner Support · 25%8.4
Incentive Readiness · 25%8.7
Funding & Support · 20%8.9
Marketing & Tools · 15%8.2
Access · 15%8.2
Full profile →
12
Visit Orlando
Orlando, FL · Founded 1984 · visitorlando.com
84.8/100
America's meetings capital — enormous group capacity and polished planner services.
Planner Support · 25%8.4
Incentive Readiness · 25%9.1
Funding & Support · 20%7.3
Marketing & Tools · 15%8.7
Access · 15%8.9
Full profile →
13
Meet in Reykjavík / Business Iceland
Reykjavik, Iceland · Founded 2012 · meetinreykjavik.is
83.7/100
The breakout destination's bureau — nimble, creative, and easy to work with.
Planner Support · 25%8.6
Incentive Readiness · 25%8.0
Funding & Support · 20%7.8
Marketing & Tools · 15%8.8
Access · 15%8.9
Full profile →
14
Monaco Convention Bureau
Monaco · Founded 1990 · visitmonaco.com
83.1/100
Ultra-premium micro-destination with concierge-level bureau service.
Planner Support · 25%8.8
Incentive Readiness · 25%8.2
Funding & Support · 20%7.6
Marketing & Tools · 15%8.4
Access · 15%8.5
Full profile →
15
VisitScotland Business Events
Edinburgh, Scotland · Founded 1969 · businessevents.visitscotland.com
82.8/100
Storytelling-rich bureau with strong planner programs across Edinburgh and the Highlands.
Planner Support · 25%8.7
Incentive Readiness · 25%8.0
Funding & Support · 20%7.9
Marketing & Tools · 15%8.5
Access · 15%8.3
Full profile →
16
Costa Rica Tourism Board (ICT)
San José, CR · Founded 1955 · visitcostarica.com
82.6/100
Adventure-and-wellness leader with growing group infrastructure and honest sustainability credentials.
Planner Support · 25%8.2
Incentive Readiness · 25%8.3
Funding & Support · 20%7.7
Marketing & Tools · 15%8.6
Access · 15%8.7
Full profile →
17
Malaysia Convention & Exhibition Bureau (MyCEB)
Kuala Lumpur, Malaysia · Founded 2009 · myceb.com.my
82.2/100
Aggressive Southeast Asian challenger with meaningful incentive support packages.
Planner Support · 25%8.2
Incentive Readiness · 25%8.2
Funding & Support · 20%8.6
Marketing & Tools · 15%7.9
Access · 15%8.1
Full profile →
18
Hawai'i Tourism Authority
Honolulu, HI · Founded 1998 · hawaiitourismauthority.org
82.0/100
The islands' steward — no-passport paradise with mature group infrastructure.
Planner Support · 25%8.0
Incentive Readiness · 25%8.6
Funding & Support · 20%7.2
Marketing & Tools · 15%8.4
Access · 15%9.0
Full profile →
19
Visit Denver
Denver, CO · Founded 1909 · denver.org
81.3/100
Rocky Mountain gateway with strong planner services and a booming hotel pipeline.
Planner Support · 25%8.3
Incentive Readiness · 25%8.4
Funding & Support · 20%7.0
Marketing & Tools · 15%8.2
Access · 15%8.8
Full profile →
20
Croatian National Tourist Board
Zagreb, Croatia · Founded 1992 · htz.hr
80.1/100
Riding Dubrovnik's surge — improving group readiness on Europe's fastest-rising coastline.
Planner Support · 25%7.9
Incentive Readiness · 25%8.0
Funding & Support · 20%7.4
Marketing & Tools · 15%8.4
Access · 15%8.6
Full profile →

How the Index is built

The methodology

Each pillar is scored 0–10 from public information, then weighted to a 100-point total. The weights are fixed for the year and published in full — nothing behind the curtain.

0125%

Planner Support

Site-visit programs, FAM trips, RFP responsiveness, and on-call expertise

0225%

Incentive Readiness

Group-grade hotel stock, venues, air access, and program infrastructure

0320%

Funding & Support

Subvention, incentive funds, and in-kind support for qualified programs

0415%

Marketing & Tools

Planning content, imagery libraries, and program-building tools

0515%

Access

Visa ease, connectivity advocacy, and entry friction for groups

Each bureau is scored 0–10 per pillar on public information — published planner programs, subvention policies, infrastructure data, and the IncentiveTrips Destination Index — weighted to a 100-point total. Refreshed annually; bureaus may submit verified data for the next edition.

Disclosure

Scored on public information. No organization paid to appear, and placement is not for sale.

Submit verified data for the 2027 editionOrganizations can correct or supplement any datapoint. Free, always.