Is Iceland (Reykjavik) Right for Your President's Club Trip?

A President's Club trip has one job: make your top performers feel unmistakably recognized. The destination is the first signal they read — so the question isn't whether Iceland (Reykjavik)is nice, it's whether it lands as a reward.

Iceland (Reykjavik) scores well on planner fit in our Index — the infrastructure, access, and experience hold up to a high-stakes recognition program. It comfortably handles programs of 20–200 guests, and its rising momentum means it still carries a discovery premium — winners feel like they got somewhere before it was obvious.

• The arrival moment — the first 30 minutes set the tone. Make sure the transfer and welcome match the promise.
• Earned exclusivity — a buyout or private experience is what separates recognition from a nice vacation.
• A story they'll retell — the trip has to generate a moment people describe at the office for a year.